The Brief

Pesto Princess wanted to embark on the three-month PR campaign to celebrate their 25th anniversary and target new customers outside of the Western Cape. The quirky story of Pesto Princess founder Kathleen starting her side hustle to fund her opera career was an easy sell,  but she needed Brooke Buckland to turn the spotlight on her 100-strong team of women.

Solution

A three-month PR campaign resulted in Pesto Princess being featured across South Africa’s top titles – including Bruce Whitfield’s Business Week, Food24, ETV Breakfast and the Money Show with Steven Grootes.

The  gallery