The launch of Brooke Buckland client Primestars' 'What about the Boys?' programme was held at the JSE in Johannesburg on the last day of July 2022. In attendance were former First Lady Zanele Mbeki, Johannesburg mayor Mpho Phalatse, Social Development Minister Lindiwe Zulu and keynote speaker former Deputy President of South Africa and Executive Director of UN Women Phumzile Mlambo-Ngcuka.
What about the Boys? aims to tackle gender-based violence by working with 10 000 high school boys across the country. Created by Primestars, the programme is designed to guide boys to break free from the rigid and often damaging stereotypes of traditional masculinity that contribute to GBV – and is a project that Brooke Buckland is exceptionally proud to be associated with.